Our expertise covers all the design and branding disciplines – from defining a business strategy and direction to logo and corporate identity / branding, branded store interior and exterior, retail identity, working drawings, manual creation and full implementation of concepts into reality.
A client can use all of our services as a turn-key solution or only the areas of expertise required in the process – and BRANDDNA will work alongside every client and their architects and contractors, at every step in the work process, from concept and presentation, through revision and documentation to final implementation.
We work with businesses of all sizes – from a single store business to a chain-store operation.
The client is totally involved from preliminary consultations and on-site surveys to the final drawings. Designs are comprehensive and cohesive, tailored and customised to meet unique needs, focus on maximizing the customer experience to enhance the client’s public image and increase revenue potential.
We specialise in store design for multi-franchised environments – creating a unique brand specific solution that can be generically implemented and consistently applied across a variety of sites and specific environments.
Have a look at our generic branding for KFC, created for countrywide rollout to 700 outlets of different shapes and sizes throughout South Africa – and our solution for Sasol Delight that is transforming 1250 Sasol sites to take the brand to new frontiers in the deli business.[/text_output]
Your store environment, products and unique messages should blend seamlessly into a unified customer experience where brand proposition and value absolutely defines the consumer space. As expert, experienced store designers South Africa, we know that creating a powerful and sustainable retail interior is always about the big picture, whatever the size of space or demographic reach. In a digital age of increasing immersive customer experience, the emphasis is on providing genuine and emotional brand connection.
At Brand DNA, we understand the consumer expectation for a unique, immersive store experience but we also know that interior retail branding is often an ongoing adaptive solution. Building customer relationships within branded environments is fluid and dependant on trusted engagement and sustaining reputation management. Consistency of vision, message and interaction across a multiple retail store space in one or many sites demands a 360 design approach, which eliminates all barriers to total customer engagement and a memorable experience.
Aiming for maximum brand impact, we work closely with our clients to precisely identify potential design-to-space problems, which can act as potential barriers. Our bespoke store design solutions are aimed to invisibly guide customers throughout the store brand experience. At one and the same time, the customer journey from search to discovery to purchase is facilitated by a totally integrated brand, space and concept design.
Function, form and design are inseparable elements to a successful branded retail space. The practical durability and accessibility of all aspects of the materials deployed are crucial to the power of the total brand design. BrandDNA are also committed to producing a highly cost effective component refresh. Our built-in brand strategy ensures all aspects of retail store design remain dynamic, relevant and most importantly, a sustainable experience for succeeding in the long term.[/text_output]