Retail environments don’t only guide people inside and outside spaces, but also unconsciously guide their experience, ensuring there is no barrier to consumer behavior and purchase; to encourage selling by making sure it’s easy for people to find what they’re looking for all within a uniquely designed store that is all about the brand and selling its wares.
The way someone experiences your brand creates a relationship with them, and you want it to be a good experience so you build a good relationship.
Our solutions are not only designed to reflect your unique brand values and personality, but ensure consistency. In a roll-out design of a brand, across different store shapes and sizes, continents and countries, it needs to be a different store, same brand, same experience.
Retail design is also about practical longevity. We think about the materials and finishes used in the design solution, where durability, maintenance, and accessibility are paramount to the success of a store’s lifespan. Five years after completion, the store design needs to look as good as it did the day it was opened.
We understand that retail design is about keeping the experience contemporary, but also renewable. It’s assigning timeless elements that can be refreshed, so that when it’s time to update the store design, not everything has to be changed. This reduces cost and time implications, getting you back in business.
So really, in our opinion, sustainability in retail design is about a few key attributes; aesthetic longevity, ease of maintenance, minimum downtime during refurbishment, cost-effectiveness vs quality, and the correct choice of finishes and technology. It’s about being creatively practical.
Visual cues are vital; shapes, forms, lighting, colours, materials, graphic content, as well as your unique customer journey. These all make up a unique in-store brand experience.
Whether locally or globally, we ensure to make your project special, different, and better from your competitors. We want you to stand, be noticed, profitable and successful.