BrandDNA

Retail environments not only guide people inside and outside spaces, but also unconsciously guide their experience, ensuring there is no barrier to consumer behavior and purchase; to encourage selling by making sure it's easy for people to find what they're looking for all within a uniquely designed store.

Our solutions are not only designed to reflect your unique brand values and personality, but ensure consistency. In a roll-out design of a brand, across different store shapes and sizes, continents and countries, it needs to be a different store, same brand, same experience.
Retail design is also about practical longevity. We think about the materials and finishes used in the design solution, where durability, maintenance, and accessibility are paramount to the success of a store’s lifespan.

We understand that retail design is about keeping the experience contemporary, but also renewable. It's assigning timeless elements that can be refreshed, so that when it's time to update the store design, not everything has to be changed. This reduces cost and time implications, getting you back in business.

Sustainability in retail design is about a few key attributes; aesthetic longevity, ease of maintenance, minimum downtime during refurbishment, cost-effectiveness vs quality, and the correct choice of finishes and technology. 

Visual cues are vital; shapes, forms, lighting, colours, materials, graphic content, as well as your unique customer journey. These all make up a unique in-store brand experience.

Whether locally or globally, we ensure to make your project special, different, and better from your competitors. We want you to stand, be noticed, profitable and successful.
removeGet in touch OTHER

ADDRESS CONTACT Unit 35,
Frost Street Lofts
43 Frost Ave,
Braamfontein Werf
Johannesburg, 2092,
South Africa
info@branddna.co.za PHONE FOLLOW US +27 87 702 9550 DYNAMIC. NOVEL. AUTHENTIC.

Our innovative design solutions will enhance your brand presence and image, keeping you relevant.
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