Telecom | BrandDNA

Devices, wearables, gadgets and tech stuff, a fast-paced commodity-driven world of connectivity, streaming, uploads and downloads.

The Internet of Things (IoT) is the center of our lives these days, without being 'connected' we are behind the times.

Retail store design in the telecommunications world is an ever-changing landscape.

All the big brands are all selling the same original equipment manufacturer (OEM) items, from mobile phones, tablets, watches, and ear pods to protective covers, bags, and other wearables. The design, features, and distinguishing characteristics of these products are no longer apparent, and they are constantly changing to keep up with trends and the competition.

Loyalty to the OEM brands is far stronger than loyalty to the service provider, so affordability of packages are strong drawcards.

When designing, we are aware that display units need to be flexible and adaptable, and flexibility within these environments keep shop displays fresh. Neutral backdrops make the product the hero, and don’t detract from the items and product descriptors.

A clear customer journey is vital. It’s important in our designs that we reflect technology, without alienating your customers, and ensure the spaces are easy to navigate.

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TELECOM