BrandDNA

Fastrak mobile retail unit designed by Brand DNA

Product and fixture design

Purpose-built for your brand

We design kiosks, counters, display systems, furniture and customer touchpoints that make commercial spaces work harder.

Product and fixture design

Small objects can shape the whole experience

In a commercial environment, the things people touch and use often define how the space feels. A service counter can make a queue clearer. A display can make a product easier to understand. A kiosk can take a brand into places where a full store is not practical.

Brand DNA designs products as part of the wider business environment. We balance brand character with ergonomics, manufacturing, maintenance, movement and everyday use so the final result is distinctive and realistic to produce.

Products made for commercial use

From compact kiosks to customer counters and modular display systems, each design responds to a specific use.

What product design can include

The service can cover a single bespoke item or a family of products used across a larger environment.

Concept design

Form, function and brand expression explored together from the first sketch.

Ergonomics and usability

Dimensions, reach, movement, accessibility, storage and staff needs considered around real users.

Materials and detailing

Practical choices for structure, finishes, hardware, lighting, power, security and maintenance.

Production support

Drawings, visualisations and coordination with fabricators to help translate the design into a finished product.

A product development process grounded in use

The best solution usually appears once the real problem is clearly understood.

01Define the job

We identify who will use the product, where it will live, what it must hold or support and the practical limits around it.

02Explore the idea

We test different forms, layouts and materials through sketches and three-dimensional studies.

03Develop the detail

The chosen direction is refined around ergonomics, manufacturing, services, maintenance and the surrounding space.

04Support production

We prepare the agreed information and work with suppliers to resolve questions as the product moves toward manufacture.

What matters

Designed around behaviour

A product should make the right action feel obvious. Customers need to know where to browse, pay, collect or ask for help. Staff need clear work surfaces, storage and access to equipment. We study these actions before fixing the form, because a visually striking object that slows people down is not a successful design.

A natural extension of the brand

Branded products do not need to be covered in logos. Shape, proportion, materials, colour and small details can express the brand more confidently. When products sit within a wider interior, we make sure they belong to the same design language while still performing their own role.

Ready for the real environment

Commercial products face intensive use. They need to tolerate cleaning, changing technology, repairs and busy daily routines. We consider cable management, ventilation, access panels, replaceable components and the availability of materials so the design remains useful after launch.

Repeatable when required

For multi-site businesses, a fixture or kiosk may need to be produced many times and installed in different conditions. We can simplify components, define approved variations and coordinate product information with the wider rollout manual.

Making better production decisions

The cost of a custom product is influenced by size, quantity, materials, hardware, technology and the way components are assembled. We discuss these factors while the design can still respond. A fabricator may also be invited to advise on specialist processes or prototypes. This collaboration helps preserve the idea while finding a sensible route to manufacture, installation, maintenance and future replacement. Where the product includes screens, payment devices, refrigeration or lighting, the equipment specifications and servicing clearances are coordinated before the final enclosure is fixed.

Questions clients often ask

Practical answers to help you decide whether this service fits your project.

What kinds of products do you design?

Typical projects include kiosks, counters, display units, furniture, service points, signage structures and specialist items for branded environments.

Can you design for manufacture?

Yes. We consider manufacturing methods and can develop the chosen concept into detailed information for an appointed fabricator.

Can you work with our preferred supplier?

Yes. Early supplier input can be valuable, particularly where specialist materials, equipment or production methods are involved.

Can a product be designed for a national rollout?

Yes. We can develop repeatable components and approved variants suited to different site conditions.

Do you make prototypes?

Prototyping can be included where useful. The approach depends on the product, budget, programme and selected manufacturer. A prototype can be particularly valuable when ergonomics, moving parts, technology or repeated production need to be tested before final manufacture.

Have a product or fixture to develop?

Show us the space, the users and the problem you need to solve. We will help turn it into a practical design brief.

Start a conversation

ADDRESS CONTACT Unit 35,
Frost Street Lofts
43 Frost Ave,
Braamfontein Werf
Johannesburg, 2092,
South Africa
info@branddna.co.za PHONE FOLLOW US +27 87 702 9550 DYNAMIC. NOVEL. AUTHENTIC.

Our innovative design solutions will enhance your brand presence and image, keeping you relevant.
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