Commercial design in Johannesburg
Brand DNA designs places where the brand, the customer experience and the practical needs of the business work together.
Our work spans retail stores, corporate interiors, fuel environments, restaurants, showrooms and multi-site networks. We can shape the identity, plan the space, visualise the idea, prepare the technical detail and help the approved design move into the real world, according to the needs of each project.
Choose the service that best matches the stage and scale of your project.
Long-standing relationships built on clear ideas, practical detail and reliable delivery.
From the initial transformation of Vodacom World through to its ongoing refresh and enhancement, Brand DNA has consistently delivered exceptional work. They possess a rare ability to combine innovative design thinking with practical execution, creating retail environments that are both impactful and commercially effective.
Robyn Milham, Vodacom
Brand DNA grasped our concept and made it come alive by creating a very bold, professional and contemporary brand identity for our Global and SWIFT. Their creativity, attention to detail and professionalism has been commendable and we are very pleased with the results achieved.
Duduzile Mphosi, Global and SWIFT Management
The quality of their design documentation and working drawings is exceptional, which is particularly important from a construction and implementation perspective. Their attention to detail makes a significant difference when taking a concept through to the completed project.
Federico De Gregorio, Kwandisa Construction (PTY) Ltd.
Practical answers for teams planning a new space, refurbishment or rollout.
Our experience includes retail stores, corporate interiors, fuel stations, restaurants, coffee shops, telecom environments, automotive showrooms and other customer-facing commercial spaces. The right team and scope are shaped around the sector, site and delivery needs.
Yes. We can apply an established identity to a physical environment, strengthen how it works across signage and customer touchpoints, or help refresh the visual system when the existing material no longer supports the business.
Yes. Corporate identity design can be developed alongside the physical environment so the logo, colour, typography, signage, materials and customer experience feel like one coherent brand.
Yes. A project may be a single flagship, a refurbishment, a new prototype or a network of sites. For multi-site work, rollout manuals and repeatable details help different teams deliver a recognisable result while responding to each location.
Yes, where the project brief requires it. Commercial architecture, façade design, signage, space planning and interior design can be considered together so arrival, customer movement, operations and brand expression support the same idea.
Yes. Three-dimensional views and fly-throughs help clients understand the scale, sequence, materials and atmosphere of a space before it is built. The level of detail is matched to the decision and stage of the project.
Yes. Brand DNA can prepare coordinated design information for pricing, construction or fabrication within an agreed scope. The drawing stage, specialist inputs and responsibilities are defined at the start so the project team knows what the issue covers.
A turnkey route can coordinate design, technical information, procurement and implementation around one project plan. The exact responsibilities, specialist appointments, programme, budget controls and handover requirements are agreed for each project.
Brand DNA is based in Johannesburg, South Africa. We work with clients and project teams across South Africa and in other markets where the brief, programme and local delivery arrangements are a good fit.
Start by sharing the site information, business goals, brand material, programme and the decisions already made. We will help you define the right first stage, the information needed and a practical scope for moving forward.
Tell us about the brand, the site and what the space needs to achieve.