Retail and corporate interiors

Spaces that work as well as they look

We design branded retail and workplace interiors around people, operations and the experience you want your business to create.

Retail and corporate interiors

Turn your brand into a place

A commercial interior has several jobs to do at once. It needs to attract the right people, make movement feel natural, support staff, accommodate technology and help the business operate efficiently. It should also feel unmistakably like your brand.

Brand DNA brings interior design, brand thinking and practical delivery together. Whether the project is a retail store, customer service centre, corporate office, showroom or hospitality space, we design around the way the space will actually be used.

Commercial spaces with purpose

Our portfolio spans retail, workplace, automotive, banking, telecoms, food and service environments.

Telecom retail interiorVodacom

Chery automotive showroom interior — Automotive retail environmentChery

Carl Zeiss corporate headquarters interior — Corporate workplaceCarl Zeiss

A complete interior design service

We can support an early concept or take the design through to the detailed information needed for implementation.

Space planning

Layouts shaped around customer flow, work patterns, accessibility, service points, storage and operational requirements.

Interior concept

A clear creative direction for materials, colour, lighting, furniture, graphics and the overall atmosphere.

Design development

Detailed refinement of key areas, fixtures, signage, finishes and technical coordination.

Implementation support

Working drawings, supplier coordination, site input and rollout tools where these form part of the appointment.

From brief to buildable design

The process stays creative, but every decision is tested against budget, operations and the customer experience.

01Listen and investigate

We explore the business goals, customer needs, site conditions, programme, budget and what already exists.

02Plan the experience

We map the customer or employee journey and develop layouts that make the space intuitive and commercially effective.

03Create the design

We bring the concept to life through finishes, lighting, furniture, graphics and three-dimensional visualisation.

04Resolve the detail

We coordinate the design information needed by contractors and suppliers, with the level of site involvement agreed at the outset.

What matters

Retail interiors that support the sale

Good retail design helps customers understand where to go, what to notice and how to make a decision. It balances impact with clarity. Product remains visible, service points are easy to find and the brand is present without overwhelming the space. We consider dwell time, sightlines, merchandising, queueing, storage and staff movement alongside the visual concept.

Workplaces people want to use

A corporate interior should support the way the organisation works now, not simply reproduce a standard office plan. We look at focus work, collaboration, meetings, hospitality, privacy and staff wellbeing. The result can feel polished and professional while still being comfortable, practical and true to the company.

A design that can be built

Beautiful ideas only matter when they can be delivered. Materials, junctions, lighting, maintenance and supplier capabilities are considered throughout the design process. Where a project will be repeated, we also think about how the concept can adapt to different sites and budgets without losing the central idea.

One team across brand and space

Because Brand DNA works across identity, interiors, product design, signage, visualisation and rollout, we can see the whole customer environment. That joined-up view reduces the gaps that often appear when each part is designed in isolation.

Starting with the right information

A useful brief includes the site or landlord information available, the business objectives, budget range, opening date, brand material and the equipment or operational requirements that cannot change. We can help identify missing information before design begins. Clear priorities allow the team to spend time on the decisions that will have the greatest effect on customers, staff and the long-term performance of the space. Existing photographs, plans and lessons from current locations are also valuable. They show what customers respond to, where staff struggle and which parts of the present environment deserve to be carried into the new design.

Questions clients often ask

Practical answers to help you decide whether this service fits your project.

What types of interiors do you design?

We work across retail stores, corporate offices, automotive showrooms, banks, telecom environments, restaurants, convenience stores and other customer-facing spaces.

Can you work with our existing corporate identity?

Yes. We can translate an established identity into a physical environment without forcing the logo onto every surface.

Do you provide 3D visuals?

Yes. Three-dimensional views and fly-throughs can be included to help stakeholders understand and approve the design.

Can you design more than one location?

Yes. We can create a repeatable design system, rollout manual and adaptable store formats for multi-site businesses.

Can you assist during construction?

Yes. Site and implementation support can be included, with responsibilities agreed clearly before the project starts.

From the initial transformation of Vodacom World through to its ongoing refresh and enhancement, Brand DNA has consistently delivered exceptional work. They possess a rare ability to combine innovative design thinking with practical execution, creating retail environments that are both impactful and commercially effective.

Robyn Milham, Vodacom

Planning a new commercial space?

Share the site, business goals, programme and budget range. We will help you identify the right design approach.

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