Vodacom retail concept
The process commenced with a pan-African audit to assess the markets and capabilities to ensure that the new retail concept could be carried across its entire network consistently.
The concept store was based on a flagship environment. Yellowwood Brand Architects compiled the strategic input, and BRAND DNA realised the retail concept.
The store concept needed to roll-out consistently, from large store environments to dealer kiosks in central Africa.
Red is introduced to reflect Vodafone’s share in the company and provide the reminder in consumer’s minds.
A distinct form language is determined and consistently repeated across the store environment.