Vodacom retail concept

The process commenced with a pan-African audit to assess the markets and capabilities to ensure that the new retail concept could be carried across its entire network consistently.

The concept store was based on a flagship environment. Yellowwood Brand Architects compiled the strategic input, and BRAND DNA realised the retail concept.

The store concept needed to roll-out consistently, from large store environments to dealer kiosks in central Africa.

Red is introduced to reflect Vodafone’s share in the company and provide the reminder in consumer’s minds.

A distinct form language is determined and consistently repeated across the store environment.