Dockers Pan European store design

While at KSDP Pentagraph, Adrian’s store concept won the company the competition to design the Pan European Dockers store concept and roll it out across Europe.

The first prototype that Adrian was involved with was a store-in-store concept in Selfridges, London. Thereafter a flagship prototype store was implemented in Amstelveen, Amsterdam. On approval of the store concept, it was rolled out across Europe, and eventually found its way back to South Africa.