BrandDNA

Good African

BRAND DNA developed the coffee shops/restaurants for Good African Coffee in Uganda. Fandam Studio who designed the new corporate identity and graphic devices approached us to look after the interior design which would complement the brand’s new look.

Furniture and fittings are designed with an East African heritage in mind. We have hinted at traditional board games, local timber, ancient coffee devices, passenger trains and river grass weaving.

The rich combination of materials and finishes creates a unique narrative for the stores that will be easily identified as they are planted across Africa and eventually the world.