Fresh & Chips

We developed a name, corporate identity and retail environment for Fresh + Chips. Our client’s food offering is starting off as primarily fish and chips, but the later will extend beyond fish into other food items combined with hot chips. With chips as the anchor product, we decided that ‘Fresh + Chips’ was an ideal name for the brand.

The stores are shrouded in a salmon coloured portal. The wall graphic inside is based on an ancient Japanese sea print, stylised, comprising of salmon coloured or white lines and symbols. We use glass for the tables and dining shelf, rear printed with graphics.