BrandDNA

WesBank and FNB Homeloans HQ

BRAND DNA designed and implemented the exterior signage and basement signage for the new combined FNB Homeloans and WesBank campus in Fairlands Johannesburg.

In addition we designed the new internal and wayfinding signage for the WesBank building. The design was based in the principle architect’s building narrative, and is designed to complement the building and its surrounds.

The exterior signage is based on an intuitive signage device that is devoid of arrows and obvious western signage semiotics.

The vertical oxidised steel totems are sliced through to reveal anodised aluminium slats housed in polished stainless steel recesses. The juxtaposing textures reflect the building’s textural contradictions. The totems are all individual as they are constantly changing and activated by the elements.