Africom Retail

In 2010 Africom Zimbabwe assigned BRAND DNA to design their retail environments based on their new corporate identity produced by Interbrand Johannesburg.

We use clues from the corporate identity as well as the primary and secondary colour palette to generate a unique and memorable retail identity. The environments rolling out across Zimbabwe are fun, approachable with a futuristic appeal.

In this internet and telecommunication environment, customers get to play, experiment, download, sign up or buy starter packs.