In 2010 Africom Zimbabwe assigned BRAND DNA to design their retail environments based on their new corporate identity produced by Interbrand Johannesburg.
In conjunction with the retail environments, BRAND DNA expanded the design into the corporate reception areas, boardrooms as well as the Africom call centre.
Soviet was completed whilst Adrian was formerly employed. Soviet wanted to revolutionise the brand appeal in its retail environment from a 90’s grunge industrial look to a more international retail platform.
While at KSDP Pentagraph, Adrian’s store concept won the company the competition to design the Pan European Dockers store concept and roll it out across Europe.
The process commenced with a pan-African audit to assess the markets and capabilities to ensure that the new retail concept could be carried across its entire network consistently.
This optometric retail store was launched and designed by BRAND DNA, with Fred Swart Design responsible for the corporate identity.
This small chain of stores wants to franchise the Think Toys retail concept into a differentiated toy store environment that focuses on education and child development.